Grow Adaptability in the Midst of Change

August 15, 2019

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“Change is the law of life. And those who look only to the past or the present are certain to miss the future.” (John F. Kennedy) When the going gets tough, the tough get going. Change is inevitable, and the more we resist it, the tougher life becomes. The world changes dramatically each day, so […]

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A Finish that Won’t Fade

August 13, 2019

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Did you use Play-doh as a child? Ever inadvertently leave your simple shapes to harden in the open air? Though your brittle pieces later crumbled, a simple finishing process would have sustained them for centuries. Ceramic firing transforms malleable clay into a rock-hard, durable substance. The additions of underglaze, luster, and around 930 degrees Fahrenheit […]

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Three Video Content Tips to Humanize Your Brand

August 7, 2019

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Block that spam. This describes the attitudes of today’s consumers. 80% of consumers say they mistrust half of all advertising, wearied by the half-truths and junk ads assaulting them daily. Today’s marketing, sometimes called “The End of Control,” marks a revolt against technology-driven ads and marketing messages. People block them from inboxes, browsers, and social […]

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Avoid These 3 Management Blunders (with Four Teamwork Tweaks)

August 5, 2019

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Want to liven up your next dinner party? Just ask people for their “worst boss” stories. Here are some painful (anonymous) stories from those who’ve lived to share: “When I was an intern at a PR firm, my manager would make me run her personal errands (pick up dry cleaning, ship things, drive her and […]

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Keep Things Real with Four Animated Design Tricks

August 1, 2019

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While you may not be able to launch a 3D billboard and party-train campaign, you can to stop traffic with 3D elements and hot design trends from 2019. Here are four animated styles with practical examples to try in your next printed piece. Three-Dimensional Designs 3D works seem to be everywhere right now: entire compositions […]

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Find Language to Express Your Ideal Design

July 29, 2019

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Design involves a special kind of communication. First, creators must have an idea or concept in mind. Second, they need to articulate their ideas in ways graphic designers can bring to life on a page. This requires a common language, and sometimes graphic designers are known for having a vocabulary all their own. If you’re […]

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Effortless: Three Tips to Boost the “Cool” Factor of Your Designs

July 25, 2019

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Fashionable. Admirable. Timeless. If you were to define cool, what words would you use? Cool is just . . . cool. In some sense, even describing what makes something cool can diminish its appeal. But in print and design, nothing is more appealing than cool. What Makes a Brand Cool? How do you add this […]

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