“Take It From Me”- Why Testimonials Are So Effective

June 23, 2017

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Marketing is all about giving your customers the information they need to make an informed purchasing decision. Everything you do – from the copy you craft to the images you choose – is built around that simple purpose in mind. But marketing itself has evolved over the years, away from the heavy reliance on the […]

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The Long-Term Benefits of Making Leisure Time a Priority

June 20, 2017

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Listening to the waves as they cascade against the sand, feeling the warm breeze against your face, understanding that all is right with the world, at least for that moment, that is what vacation is for most people. Perhaps you would trade the ocean waves for the sound of an eagle soaring through resplendent mountaintops […]

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Veterans Use the Internet to Expand Skill Set and Boost Income

June 16, 2017

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As a war veteran, Shane Thomason knows firsthand what it feels like to experience victory in battle. After being home for nearly ten years from the Iraqi War, Thomason now spends his time giving back to the community and expanding his occupational skill set via the internet. Owning more than 250 websites, including RandomVeteran.com, Thomason […]

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The “Foot in the Door” Technique

June 13, 2017

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Nobody questions the value of getting “a foot in the door.” We all strive at one point or another to get a foot in the door with an employer, an institution of higher learning, or even a romantic relationship. As a marketer, however, your interest in getting a foot in the door is more likely […]

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Why You Should Never Cut Corners in the World of Print Marketing

June 9, 2017

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In business, to say that you should make every dollar count is an understatement. When dealing with uncertain economic times, budgeting decisions matter a great deal. Improving your profit margins and increasing your bottom line is always a top priority, which is why the instinct to try to cut corners to save a few dollars […]

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A Leadership Ethics Lesson Courtesy of a Leeson

June 6, 2017

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Although ethical behavior in business is often touted, it can be hard to attain in practice. That’s because ethical behavior has to be practiced by every individual, every day. It’s not the sort of thing that can be decided upon and implemented en masse. Leaders are often under particular pressure to be practical over ethical. […]

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AR, VR, and Other Ways to Use Technology in a Print Campaign

June 2, 2017

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From the affordable headsets that take users into another setting or world via virtual reality to games like Pokémon Go and even children’s coloring pages, technology is impacting the way we live and seek out entertainment. It may seem like virtual or augmented reality is firmly fixed in the digital world (and therefore of no […]

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