Glamorize Your Products with Illustrative Package Designs

April 15, 2021

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Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a paintbrush behind her ear. Modeled after global artisan markets, […]

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5 Strategies to Overcome Nerves in Public Speaking

April 9, 2021

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From Abraham Lincoln to Winston Churchill, some of the world’s greatest leaders had one thing in common: the fear of public speaking. Glossophobia, or speech anxiety, affects 77 percent of the population at some level. This can range from sweating and an accelerated heart rate to dizziness, nausea, or a “fight or flight” response. As […]

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Build Customer Confidence: 4 Brand Identity Essentials

April 7, 2021

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Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. Here is one helpful way to describe it: […]

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Show-Stopping Print Ideas to Compliment Your Digital Marketing

April 5, 2021

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Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per day or around 600-625 ads per person. If you add in pop-ups and YouTube ads, who knows how high the number may soar! But amidst the explosion of digital advertising, […]

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Use Customer Lifetime Value to Plan Your Direct Mail Marketing

April 2, 2021

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What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: 1. Ambivalence about customer retention. Many businesses are uncertain […]

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4 Direct Mail Tips to Attract Gen Z’s “Digital Natives”

March 31, 2021

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Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire Millennial generation, comprising 70 million people in the United States alone. Gen Z currently includes people in their early twenties and many teenagers with substantial […]

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Psychographics Sell: Finding the “Why” Behind the “Buy”

March 29, 2021

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In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. “We both loved food,” Salzberg said. “We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. […]

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Unbeatable Packaging Ideas for 2021

March 25, 2021

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Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from the competition. Ready to go? Here are just a few creative (yet functional!) designs to consider this year. Packaging with […]

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Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 2)

March 23, 2021

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Certain horrible habits drive others away. If you want to win friends and influence people, it’s important to spend time evaluating your personality from time to time. Do others gravitate toward you or subtly slink away when you leave the room? Influential leaders know how to gain respect and bring out the best in others. […]

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Grow Your Influence with the 10 Most “Likeable” Personality Traits (Part 1)

March 22, 2021

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Annoying people are everywhere. They are on your phone, in the cubicle next to you, and maybe . . . (just maybe) . . . they are in your family! Whether they have bad breath and questionable hygiene or they obnoxiously overreact on social media, aggravating people are easy to dislike. Want to avoid being […]

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