How to Win Over Millennials with Effective Print Marketing

October 16, 2019

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Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces! Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion. What does this […]

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Increase Sales Through Authentic Marketing

October 14, 2019

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Authenticity is a hot word in business. Today’s consumers don’t want to be told how to think or what to do. Instead, they want businesses that inspire them, and customers are demanding greater purity and consistency in the products, messages, and values a company represents. What is Authenticity? Some define authenticity as being consistent in […]

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Get Ahead at Work by Busting These Bad Habits

October 11, 2019

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Work and sleep are two of the most time-consuming things we do. The average American will spend nearly 90,000 hours at work over a lifetime, so the way you approach your job can have a huge impact on your quality of being. As Annie Dillard famously said, “How we spend our days is, of course, […]

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Build Rapport with Readers Using Concrete Customer Personas

October 9, 2019

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What is the value of print in an increasingly paperless world? An international 2017 study revealed print brought readers greater enjoyment, deeper understanding of a product, and more willing engagement. 68% of people say they do not pay attention to online ads 57% do their best to avoid them. Conversely, 52% prefer to read product […]

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How to Build Trust in Your Team

August 30, 2019

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Once there was a businessman on a routine domestic flight. Though a seasoned flyer, he felt tense when, shortly after takeoff, the pilot asked everyone to stay in their seats with belts fastened. Moments later the pilot announced there would be no beverage service due to unexpected turbulence. People looked worried, and soon some were […]

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Four Ways to Track Your Print Marketing

August 28, 2019

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When you call someone on the phone, are you glad when they pick up? If you had to pay for each call, would you be especially glad when they picked up? Marketing is essentially a call to your customers, a financial investment you make in hopes that people will “pick up.” And print is one […]

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Use Emotional Marketing to Win Customers

August 26, 2019

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In 2014, an animated film titled “Super Amma” was created to teach mothers in rural India the importance of consistent hand-washing. Because families had no running water (and typically only used soap when dirt was visible), changing mindsets was a daunting task. The solution? Health officials put together an inspirational animated film starring “Super Amma,” […]

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