Subscribe:
RSS feed
Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a paintbrush behind her ear. Modeled after global artisan markets, […]
April 9, 2021
From Abraham Lincoln to Winston Churchill, some of the world’s greatest leaders had one thing in common: the fear of public speaking. Glossophobia, or speech anxiety, affects 77 percent of the population at some level. This can range from sweating and an accelerated heart rate to dizziness, nausea, or a “fight or flight” response. As […]
April 7, 2021
Trust builds confidence. That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer. Here is one helpful way to describe it: […]
April 5, 2021
Does your brain ever feel tired? Some days, that’s probably due to information overload. Today, researchers estimate we are exposed to over 5,000 brands per day or around 600-625 ads per person. If you add in pop-ups and YouTube ads, who knows how high the number may soar! But amidst the explosion of digital advertising, […]
April 2, 2021
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is worth to their business. This creates two problems: 1. Ambivalence about customer retention. Many businesses are uncertain […]
March 31, 2021
Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire Millennial generation, comprising 70 million people in the United States alone. Gen Z currently includes people in their early twenties and many teenagers with substantial […]
March 29, 2021
In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. “We both loved food,” Salzberg said. “We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. […]
March 25, 2021
Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from the competition. Ready to go? Here are just a few creative (yet functional!) designs to consider this year. Packaging with […]
March 23, 2021
Certain horrible habits drive others away. If you want to win friends and influence people, it’s important to spend time evaluating your personality from time to time. Do others gravitate toward you or subtly slink away when you leave the room? Influential leaders know how to gain respect and bring out the best in others. […]
March 22, 2021
Annoying people are everywhere. They are on your phone, in the cubicle next to you, and maybe . . . (just maybe) . . . they are in your family! Whether they have bad breath and questionable hygiene or they obnoxiously overreact on social media, aggravating people are easy to dislike. Want to avoid being […]
April 15, 2021
0