Visuals Need a True Narrative For Maximum Effectiveness

January 8, 2018

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Human beings are visual learners, which is part of why visual communication is so effective (and important). Whether you’re talking about a B2C or B2B situation, marketing presentations allow your message to transcend the world of more straightforward marketing tactics and take on a whole new potential audience at the same time. Case in point: […]

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Repeat Success is No Small Achievement

January 5, 2018

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Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager. For years his exceptional singing talent had been good enough to belt out songs with club bands doing parties, special events, contests, weddings, and regular appearances around […]

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From Small Things Come Big Changes

January 2, 2018

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Pierre Omidyar didn’t plan to start a mega-corporation in the late fall of 1995. In fact, all he wanted to do was get rid of some computer equipment he had laying around by selling it through a digital garage sale. However, once he realized how popular his simple web page started to become, and the […]

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Making Philanthropy the Family Business

December 15, 2017

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If you ask the owners of many large, family-owned businesses what keeps everyone together, you may notice a trend: philanthropy. Helping others truly does run in the family, and multigenerational businesses are in a unique position to pass along not just the business perspective needed to be successful, but also how to have a positive […]

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Healthy Employees Are Productive Employees: Why to Incentivize Health at Work

December 13, 2017

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Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises. Many people don’t realize, however, that this is only one small part of a […]

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What Google’s Mistakes Can Teach Us About Leadership

December 11, 2017

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One of the things that Google is famous for is data-based decision making. When they want to find the most effective way to do something, they look at the numbers and work from there. However, even a company as married to analytics as Google is vulnerable to lapses and oversights. Recently, their data showed that […]

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Bullies, Burgers, and Buzz

December 8, 2017

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What do Whopper Juniors and bullying have in common these days? They are both being talked about. A LOT. Recently, Burger King released a three-minute video in honor of National Bullying Prevention month. The viral video revealed that 95 percent of customers were willing to report their smashed, “bullied” Whopper Jr., but only 12 percent […]

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