Why Your Marketing Should Be Actionable Above All Else

June 26, 2018

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One of the traps that even seasoned marketing veterans often fall into involves crafting collateral that has far too much information for its own good. Marketing messages start out simple enough, but as brands continue to grow and evolve, the marketing messages do the same until it can be difficult to remember what that short, […]

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5 Ways to Find the Strength to Try One More Time

June 22, 2018

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Have you ever wondered what it takes to become an Olympic athlete, a NASA astronaut, or a leader in a major organization? The one trait that all of these individuals likely possess is persistence: the ability to get back up, dust themselves off after a fall, and keep trying. No matter your talent, regardless of […]

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Print Marketing Is About Selling Value, Not Services

June 19, 2018

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There’s a common misconception that far too many marketers have that needs to be put to rest once and for all. A lot of people still seem to think that if you’re really going to carve out a stronger competitive advantage for yourself in an increasingly crowded marketplace, you need to make your services appear […]

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Connecting Your Online and Offline Marketing Campaigns

June 15, 2018

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No matter the industry your business operates in, it is imperative to connect online and offline marketing techniques. Many entrepreneurs have found that the better they market themselves offline, the more well-known they become online, and vice versa. For now, let’s take a closer look at how you can connect your online and offline marketing […]

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Don’t Throw in the Towel

June 12, 2018

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Down but Not Out They say that the difference between baseball and life is perseverance. No matter how hard you swing in the batter’s box, three strikes always mean you’re out. But in the game of life, strikeouts are only assigned to those who stop trying. Feel like throwing in the towel today? We all […]

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How Has the Internet Changed Lead Generation?

June 8, 2018

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There is no denying that technology has greatly revolutionized lead generation, especially in regard to the internet. Gone are the days of having to cold call prospects and knock on their doors. Sure, these tactics still work, but business owners are continually finding ways for lead generation to be more cost-efficient and effective. For now, […]

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6 Over the Top Things to Look for in Business in the Future

June 5, 2018

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Business isn’t going anywhere. In fact, here’s where the most probable types of market exchange will happen with customers according to famous futurists: Remember those Star Trek episodes where people used a transporter to go from place to place? In the future, it’s likely that business will use something similar to deliver goods, from your […]

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