The Rise and Fall of Nate Silver: A Lesson in Risk Communication

August 25, 2017

0

Political prognosticator and analytics guru Nate Silver rose to national fame by correctly predicting elections. But in 2016, Silver joined almost every other analyst by projecting a victory for Hillary Clinton over Donald Trump. Was Silver’s good luck over? Cognitive Bias and the “Failure” of Data Actually, Silver’s estimate for the 2016 election was closer […]

Posted in: Marketing

The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

August 22, 2017

0

Most people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re […]

Posted in: Marketing

The Quarterly Audit: Why It’s Always Good to Give Your Print Collateral a Once-Over a Few Times a Year

August 18, 2017

0

An opportunity that far too many people don’t take advantage of is the idea of a quarterly audit. Don’t worry; it has nothing to do with your taxes. Instead, it’s a process that you should go through a few times a year that provides you a chance to re-assess and re-evaluate. It’s a time where […]

Posted in: Marketing

The One-Trick Pony Syndrome

August 15, 2017

0

Have you ever heard the phrase, “a one-trick pony?” Researchers believe the “one-trick pony” phrase comes from an entertainment background. According to research, the earliest reference was associated with circus ponies used to perform a trick or feat that impressed audiences. The ponies involved could do an amazing act, such as walking on their hind […]

Posted in: Marketing

Learn How to Communicate on a Case-by-Case Basis for Better Results

August 11, 2017

0

To say that communication is important in the workplace is an understatement. This is true regardless of the type of business you’re running or even the industry you’re operating in. One study from McKinsey Global Institute found that not only does active communication bring people closer together in the workplace but in these types of […]

Posted in: Marketing

What Happened to Summer? Back-to-School Marketing Starts Earlier Than Ever

August 8, 2017

0

The temperature is soaring, steaks sizzle on the grill, and kids play in the pool, but not everyone is thinking summer. Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at […]

Posted in: Marketing

Indra Nooyi: A Story in Being Yourself and Persistence

August 4, 2017

0

Have you ever heard of Indra Nooyi? Maybe not, but you’ve probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact […]

Posted in: Marketing