Browsing All Posts published on »May, 2016«

Not All Mailing Lists Are Created Equal – Maximizing Your Return With Mailing List Savvy

May 31, 2016

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It’s ironic, really. The lists that we struggle to be removed from are also the same lists our companies strive to obtain. The truth is, for many businesses, targeted mailing lists are the bread and butter of their marketing efforts. Being able to create niche-marketing materials and then putting those materials into the right hands […]

Super-Charge Your Sales Force With Highly Effective Print Sales Collateral

May 27, 2016

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Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. […]

Why Continuing Education is the Key to Career Advancement in More Ways Than One

May 24, 2016

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When many people reach a career milestone – be it getting a job with that great new company or even starting their own business – they often leave the concept of education behind. After all, they’ve already had a huge amount of schooling up to this point and they’ve succeeded in accomplishing what they set […]

Understanding What’s Really Going on at the Post Office

May 20, 2016

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If you had a tough time during the Great Recession of the last few years, you are in the same boat with many, including the United States Postal Service. With computers, e-mail, and the rise of similar types of technology, total mail volume was already on the decline – and then, the most troubling economic […]

The Power of Leadership: Bringing Out the Best From Introverted Employees

May 17, 2016

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As a business leader, one of the core requirements of your job is to make sure that you’re bringing out the absolute best in your team at all times. Every employee working under you not only needs to excel on their own terms but must also be contributing towards the larger whole at the same […]

Succeed in Business Without Undue Stress: Lessons From a Sailor

May 13, 2016

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Whether you’ve been in business for 40 years, or you are a startup waiting for the perfect time to enter the marketplace, you want to know how to succeed in the fast-paced world of capturing market share. Let’s see how your business can benefit from the lessons learned in the daily life of a salty […]

Lowered Postal Rates Mean Now is the Best Time to Give Direct Mail a Try

May 10, 2016

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To say that most small businesses have something of a love/hate relationship with the United States Postal Service is an understatement. USPS is one of those necessary things to get a wide range of direct and print mail marketing materials out into the world. With a decade of increasing prices chipping away at return on […]