Browsing All Posts published on »April, 2017«

It’s Okay to go Niche: How One Unusual Brand is Turning Trash into Specialty Surf Bags

April 28, 2017

0

Sometimes, we stumble across an answer to a problem that we did not know existed. Alec and Aric Avedissian are solving two problems at once with their business Rareform. Rareform’s customers get durable, one-of-a-kind surfbags while the company helps reroute some of the thousands of pounds of billboard material that is discarded in the U.S. […]

3 Tips for More Emotional Print Marketing Collateral

April 25, 2017

0

Despite what you may believe, most people don’t rely on information when it comes to making a purchase. While people do love to do research in advance of parting with their hard-earned money, they rely much more heavily on emotions to guide their decisions. Therefore, it stands to reason that if you want to motivate […]

Never Be Afraid to Take on the Big Boys

April 21, 2017

0

Something strange is happening on the yogurt shelves: the most popular yogurt is not from a big maker like Dannon or Yoplait. It’s a product from a small, 12-year-old upstart from New York. In March, Bloomberg wrote that Chobani had overtaken Yoplait to become the most popular yogurt in the U.S. The story of how […]

Packaging as a Marketing Tool: Because Innovation Waits for No One

April 18, 2017

0

Marketing is all about relationships. You’re not just selling to someone; you’re informing them. You’re providing them a service that extends beyond the literal product or service that you’re selling and into the realm of education. People want to make informed decisions, and a properly executed marketing campaign plays a role in that. To that […]

The Best Marketing Solves a Problem

April 11, 2017

0

Diamonds are a girl’s best friend, right? Unfortunately, not always. After learning about some of the poor working conditions and high levels of violence associated with most diamonds on the market, many girls (and guys) have decided that a conventional diamond is not the ideal expression of their love. While some have turned to vintage […]

To Grow or Not to Grow; That is the Question

April 7, 2017

0

Booster Juice started off in 1999 as a one-store operation with a lot of questions about whether it would burn out as a fad. Their product was a juice smoothie (a fruit, vegetable, or plant-based drink shake). However, by 2016, Booster Juice had over 330 stores across Canada, and they are now looking at entering […]

Using the Senses to Your Advantage With Print

April 4, 2017

0

It’s well established that print and digital marketing are two entirely different beasts that each require their own unique approaches to reaching their intended audience. Print Goes Closer Whereas nobody would argue that digital excels at convenience (since you can essentially reach a person at all times during the day or night), nothing can top […]