Browsing All posts tagged under »printing«

The Quarterly Audit: Why It’s Always Good to Give Your Print Collateral a Once-Over a Few Times a Year

August 18, 2017

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An opportunity that far too many people don’t take advantage of is the idea of a quarterly audit. Don’t worry; it has nothing to do with your taxes. Instead, it’s a process that you should go through a few times a year that provides you a chance to re-assess and re-evaluate. It’s a time where […]

The One-Trick Pony Syndrome

August 15, 2017

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Have you ever heard the phrase, “a one-trick pony?” Researchers believe the “one-trick pony” phrase comes from an entertainment background. According to research, the earliest reference was associated with circus ponies used to perform a trick or feat that impressed audiences. The ponies involved could do an amazing act, such as walking on their hind […]

Learn How to Communicate on a Case-by-Case Basis for Better Results

August 11, 2017

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To say that communication is important in the workplace is an understatement. This is true regardless of the type of business you’re running or even the industry you’re operating in. One study from McKinsey Global Institute found that not only does active communication bring people closer together in the workplace but in these types of […]

What Happened to Summer? Back-to-School Marketing Starts Earlier Than Ever

August 8, 2017

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The temperature is soaring, steaks sizzle on the grill, and kids play in the pool, but not everyone is thinking summer. Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land’s End launch back to school campaigns at […]

Indra Nooyi: A Story in Being Yourself and Persistence

August 4, 2017

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Have you ever heard of Indra Nooyi? Maybe not, but you’ve probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact […]

Social Media and Your Marketing Strategy

August 1, 2017

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When you are trying to reach a wide demographic for your business, you must get on social media. By developing a following on social media and learning how to use text messaging to get customers interested in your brand, you’ll be on your way to building up a solid customer base. Do You Have Followers […]

5 Tips for Effective Direct Mail

July 28, 2017

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Every day but Sunday, the mailbox delivers surprises. Of course, much of what arrives in the mail is expected, but that element of surprise never wanes. The mail might contain a card from a loved one, a check you didn’t expect, or a great offer from a local company, via direct marketing. Successful direct marketing […]