Browsing All Posts published on »May, 2014«

Do You Truly Know Your Target Market?

May 30, 2014


Are you preaching to the wrong choir? While every business owner or marketing department head certainly has heard that basic rule of advertising — know your target audience — when was the last time you stopped to ask, “How well do I REALLY know my target audience?” Say, for instance, you run a landscaping business. […]

Color in Print Advertising: Are You Sending Hidden Messages?

May 27, 2014


A printed marketing piece — whether a brochure, flyer, catalog, or letter — contains many design components. From margin size to font, use of white space to size and type of paper, the elements that go into a printed piece require much consideration. But when it comes to color, marketers all too often make choices […]

What You Can Learn from a Stack of Pancakes

May 23, 2014


Everyone has comfort foods they view as the perfect meal after a long week at work, a stressful day, or even just to wake up to after a long night out with friends. These foods range from a plateful of pancakes to a bowl of homemade macaroni and cheese or Mom’s chili. Whatever the comfort […]

Why Choose Newsletters?

May 21, 2014


When it comes to business marketing outreach tools, it just doesn’t get much more venerable than the newsletter. In fact, some even describe the newsletter as the perfect intersection of tradition and technology. Indeed, it’s hard to top a well-designed newsletter that’s filled with useful, relevant information and thoughtful graphics and images, especially when it’s […]

Printing: Greener than You Think

May 16, 2014


Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of trees […]

What Cities Can Teach Us About Branding

May 13, 2014


Quick, what comes to mind when someone mentions they’re going to visit New York City? What about Washington, D.C., Toronto, or Paris? Every city has something that makes it unique, even if it’s not far from other metropolitan areas. Washington, D.C., and New York are only about five hours apart, yet the two cities are […]

How Adventures on a Playground Affect Adventures in Business

May 9, 2014


Anyone who’s visited a children’s playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today’s equipment is very sanitized. There are very few ways for children to possibly injure themselves. Signs clearly indicate the age appropriateness of the equipment and discourage smaller children […]