Browsing All Posts published on »August, 2014«

Learning the Unique Language of Marketing Can Be Similar to Learning a Foreign Tongue

August 29, 2014

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Imagine walking into a room. You hear the buzz of people talking, laughing, and calling to one another. Yet, somehow, you can’t seem to understand anything they’re saying. You might catch a word here and there, but in general the subject the people are speaking about is lost to you. Did you just walk into […]

What the Cola Wars Can Teach About Marketing

August 27, 2014

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Imagine you are walking down the street and see a group of people trying to get volunteers for a taste testing. In the cups before them they have two identical-looking colas. They ask you to try both cups and pick which one you prefer. You will then need to try and identify which is Coke […]

Nurturing Leads from Every Angle

August 25, 2014

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When it comes to successfully nurturing leads from your marketing efforts, you already know you need to stay on top of email with potential clients. Email is a great way to stay in touch with customers, reach out to them periodically to see if they’re ready to buy, and even just remind them about your […]

Hitting a Home Run in Business Starts with Your Reputation

August 13, 2014

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Baseball has been an important part of our cultural fabric for more than a century. It makes sense, therefore, that baseball has many lessons it can teach us about managing a business. One of those lessons has to do with managing reputations. Over the years, baseball has survived scandals and strikes that could have easily […]

Watch What You Say, Especially in Advertising.

August 8, 2014

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The language you use in your marketing materials has more of an effect than you may realize. In fact, something as simple as your choice of pronouns can end up having an influence on your potential customers and the likelihood of them purchasing your products. The value of the first person In general, customers respond […]

What Shakespeare Can Teach Us About Marketing

August 5, 2014

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Shakespeare was a master playwright who continues to entertain audiences centuries after his death. His mastery of the written word has been admired by people throughout the generations and around the world. While he may have never imagined anything like the Internet or modern marketing, there are still a number of lessons Shakespeare can teach […]

Making Your Company Stand Out From the Crowd

August 1, 2014

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Most industries today are teeming with competitors, each offering a slightly different take on their products and services. In this environment, it can be difficult to imagine how you’ll ever make your products, services, and company stand out against the chaos. It is, however, possible. Construct your advertising wisely Customers see thousands of ads every […]