Browsing All Posts published on »December, 2014«

Keeping Your Resolutions in Life and in Marketing

December 31, 2014

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With the new year upon us, it’s time again to consider resolutions for the coming year. Unfortunately, most of us have a far easier time making resolutions than keeping them. Genuine lifestyle changes are difficult to achieve. If you’re planning to make radical shifts in your daily life, consider the following: Bite off small chunks […]

3 Key Marketing Trends to Add to Your Strategy for the New Year

December 19, 2014

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Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities. As you look back on your past year’s marketing and start developing plans for the year ahead, now is the perfect […]

What Politicians Can Teach Us About Audiences

December 16, 2014

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The midterm elections may have wrapped up just a few weeks ago, but many are already turning their attention to 2016 and who may or may not make a run. In living rooms across America, people are letting out a collective sigh, knowing that when the next political season begins, they’ll be bombarded once again […]

5 Tips for Developing Content That Will Resonate With Your Audience

December 12, 2014

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When developing content for your website and marketing materials, you want to create pieces that will resonate with your audience. This will encourage them to read what you’ve produced, share it on social media and with friends, and — most importantly — remember what you said. Strong content will enhance brand loyalty and improve the […]

What We Can Learn From Children Learning to Play Together

December 9, 2014

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Imagine a preschool classroom filled with three- and four-year-old kids, each eager to play with a certain toy firetruck. The disagreements over whose turn it is quickly draw the attention of the teacher, who is immediately inundated with different versions of the story. According to one student, it’s her turn because one of the little […]

5 Metrics You Should Measure in Every Marketing Campaign

December 5, 2014

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Measuring your marketing campaigns is the best way to determine the success of your efforts. Without accurate measurements, it’s easy to be misled by regular market fluctuations or emotions. A few key areas can help you gain important insights into how your campaigns are performing and where they can be improved. Here are five metrics […]

How Much Personality Should You Add to Your Company Blog?

December 3, 2014

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Many businesses struggle with the value of adding personality to their professional blogs. You might have heard that customers like to get to know the people behind the company brand to help build those crucial relationships, but you’ve also heard that blogs are supposed to be centered around building value for your customers. How are […]