Browsing All Posts published on »May, 2017«

What You Need to Know About Color in Design

May 30, 2017

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In a recent study conducted by KissMetrics.com, visual appearance and color ranked more important to consumers than just about everything else when viewing marketing materials. In fact, ninety-three percent of people who responded to the survey said that visual appearance (which color is a part of) was the most important factor they used when making […]

Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

May 26, 2017

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With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional […]

How to Live Your Passion in Any Profession

May 23, 2017

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We all want to live a purposeful life. Some individuals are lucky enough to be in a professional role that allows them to live out their passion through their profession. Even if you aren’t able to make money while at the same time living your passion, you can still integrate your passion in your current […]

Avoid These Common Print Marketing Mistakes for Visually Compelling Content

May 19, 2017

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Compelling images are the perfect way to attract attention and create an emotional connection with your customers and prospects. Avoid these common mistakes as you design newer and richer content moving forward. Mistake #1: You Didn’t Keep It Simple Why do you think audiences have gravitated towards visual print marketing content over the last few […]

Learning to Listen: The Hard Way

May 16, 2017

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In the 70s, Italian aid worker Ernesto Serelli learned to listen to clients the hard way. His amusing tale of how he “helped” a village in Africa grow tomatoes, only to see the harvest consumed in a single night by the local hippos, is a powerful and popular TED talk. While you won’t want to […]

Don’t Fear Your Marketing Competitors. Learn From Them

May 12, 2017

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Regardless of the products you’re trying to market, the audience you’re trying to cater to, or the industry you happen to be operating in, all businesses face competition. This is just a fact of life. But it’s important to realize that a competitor isn’t just another company that is trying to go after the same […]

Leadership Sometimes Means Showing You’re Human

May 9, 2017

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Mary Barra, the CEO of General Motors, has seen her share of tough times. She took on the CEO mantle as one of the first female company leaders in the auto industry, only to get slapped with a faulty auto ignition switch recall. Barra had already done her time in the trenches while going through […]