Browsing All Posts published on »June, 2016«

4 Trends Affecting Small Businesses This Year

June 28, 2016

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Business owners tend to spend a lot of time searching the magic oracle (a.k.a. the internet) for answers to business growth questions. How do I get new customers? How do I get existing customers to come back? Why doesn’t my cat like me? Ok, maybe business owners don’t have issues with their cats, though the […]

Crafting Your Brand to Communicate Your Unique Sales Proposition

June 24, 2016

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Simply being the best is no longer the key to improving your bottom line. Not only is it a somewhat nebulous concept that isn’t easily quantifiable, it’s become more the status quo than anything else. Everyone selling something claims to be the best. Have you ever seen someone claim to be “second-best” in their marketing? […]

Assembling the Team: How to Get the Right People Into the Right Roles in Your Business

June 21, 2016

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One of the most important things to do BEFORE you start assembling a team to work on a particular project for your business is to gain a better understanding of your options. In particular, you’ll want to take a long, hard look at each employee and see what they bring to the table in a […]

When it Comes to Your Marketing Goals, Don’t Forget About Consumer Education

June 17, 2016

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Whenever you begin to execute a marketing campaign, you’re usually trying to service a few key goals at the same time. One of your top priorities is most likely brand awareness – you don’t just want to get the word out about a product or service, but you’re also trying to position your company as […]

Realize the Amazing Power of Your Blog: Blogging and Social Media

June 14, 2016

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Digital marketing, it’s pretty simple, right? Draft up 500+ words of amazingly educational and entertaining content, upload it onto your blog, maybe sprinkle on a little SEO magic and you’re good…right? Well, let’s just put it this way: if you have teenagers, they’re rolling their eyes at you. If you have dogs, they’re staring at […]

Innovation: What Living Outside the Box Really Means in Terms of Your Career

June 10, 2016

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Gone are the days where to really make an impact in your career, you had to prove yourself to be the best little worker bee out there. While having a strong work ethic and the determination to accomplish any task that you’re given are always important regardless of the business you’re talking about, they have […]

Outsourcing Employee Training – When does it make Sense?

June 3, 2016

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When you first started your company, you likely had some vision of what the customer experience would look like. Depending on your market, it could have looked something like the highly polished Front Desk staff of New York’s Plaza Hotel, or maybe the sarcastically surly wait staff of San Diego’s Dick’s Last Resort. Whatever the […]