Browsing All Posts published on »April, 2013«

You Have to Be Easy

April 26, 2013

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Making it as easy as possible to do business with your company seems like a logical and simple concept, yet many businesses unwittingly create hurdle after hurdle for their customers to jump just for the privilege of doing business with them. Customers are already overburdened with complexities, rules, and regulations. Companies that deliver with the […]

Give Prospective Customers a Plan of Action

April 23, 2013

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One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing piece in the mail, via email, or from a salesperson. Without a clear plan of action, many of your prospects will simply discard your marketing piece and move on […]

An Unconventional Way to Add Value for Your Customers

April 19, 2013

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While no business wants to lose its customers to the competition, you may be surprised how the opposite can occur when you focus less on keeping your customers away from your competition and focus more instead on adding value and truly helping your customers find what they want. Strange as it sounds, there may be […]

Are You Building Your Business Like a House of Cards?

April 17, 2013

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You know the game. You start with a deck of playing cards and slowly begin to stack them together, carefully leaning one card against another at just the right angle, until you’ve created a solid wall of cards. You build the house higher and higher, one card and one row at a time, all the […]

What’s Your Call to Action?

April 15, 2013

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Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized: Keep it short and simple using action […]

Are You Doing Too Much?

April 9, 2013

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Once a business is established, it’s common practice to add products and services in the name of diversification and the desire for more profits. It’s a wise business move to choose products and services that will appeal to customers you’re already doing business with. But what’s the point of diminishing returns? When does adding more […]

If Sales Are Slow…

April 5, 2013

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You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you may wonder what it really means. It means that people are buying what you sell. It means people are spending money. But it also means that people are only willing to open their wallets and part with […]