Browsing All Posts published on »November, 2013«

About Your Copy

November 26, 2013

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Before we start, let’s get one thing clear. This post is not about the copies we make for you on our copy machines. It’s about the copy (text) that appears on your website and in your promotional materials. No matter what type of business you run, copy affects every part of your business. It’s the […]

5 Ways to Make More Money Simply by Using Your Time Well

November 22, 2013

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We entrepreneurs want to do everything personally. This often includes menial tasks that can cost us money. Sure, we get the satisfaction of doing it ourselves, but that satisfaction comes at the cost of profit. Broken faucet? We’re on the job! But the time spent fixing that plumbing is time we didn’t spend on the […]

Promises to Keep

November 20, 2013

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In his classic poem, “Stopping by Woods on a Snowy Evening,” Robert Frost speaks of taking a moment to watch the snow collect on the trees along a dark lane, presumably on his way to somewhere important. He closes with these lines: The woods are lovely, dark and deep. But I have promises to keep. […]

Times They are a Changin’

November 18, 2013

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If your business is planning to rebrand itself (whether through a name change, a new logo, a business merger, or some other means), remember the name and/or logo is not the only thing that changes. Rebranding can be a large-scale operation that involves effort from multiple departments. While your to-do list may seem endless, here […]

Why Authenticity is the Key to Growing Your Business

November 13, 2013

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When it comes to content marketing, you can try all the advertising, promotional, and PR ploys, but authenticity remains key. What is authenticity, you might ask? Simply stated, it means staying true to your business values: who you are, who you serve, and what you do. It may sound like a no-brainer, but very few […]

How to Produce Stellar Ad Copy in the Post-PC Era

November 11, 2013

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These days, the Internet has asserted its ubiquity on everything from social media and e-commerce to the way consumers communicate and get information. That said, printing and paper-based marketing are still strong — and that’s not about to change anytime soon. In this context, it’s either you adapt your ad copy to a mix of […]

We Guarantee It!

November 8, 2013

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What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, […]