Browsing All Posts published on »October, 2017«

You Can Never Have Too Many Purchase Points

October 27, 2017

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The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. […]

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

October 25, 2017

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While it’s true that your brand’s reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper. The Importance of Reputation Management: Facts and Figures Consider the following statistics to help paint a vivid picture of the […]

3 Gems for Small Business Owners from Jack Ma

October 23, 2017

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At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving […]

That Cranberry Drink of Yours Might be 87 Partnership Years Old

October 20, 2017

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The typical perspective taught in business class is that one must compete against other similar businesses to obtain, hold onto, and grow a market share. And for that to happen, either the market must be new, or someone has to give up some of their market shares to make room for a new business. However, […]