Browsing All Posts published on »November, 2014«

How to Fix Your Call To Action

November 25, 2014

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Your call to action, or CTA, is easily one of the most important parts of your website. It’s where you find new leads and convince your audience you offer something worth exploring. Whether your CTA invites people to sign up for a newsletter or download your latest ebook, all CTAs are not created the same. […]

Finding Your Crowd… On Social Media

November 21, 2014

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Imagine you just moved to a new area. It’s a small city with a bustling population. The local college attracts many young adults to the city, especially on the weekends, while local businesses ensure the professional crowd is also well represented. Being new to the area, you want to find a place to go for […]

Just What the Teacher Ordered: The Business-Building Benefit Marketing Reports Provide

November 18, 2014

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By the time most of us graduated from high school, we were well acquainted with researching, writing, and editing reports. College often meant more of the same. While few would list report writing as a “highlight” of their academic career, those hours spent compiling reports were not spent in vain. Sure, report writing helped many […]

Designing a Landing Page that Converts Customers

November 14, 2014

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Landing pages are a fantastic way to convert leads into customers. A potential customer sees something that interests them. They click your call to action link or scan a QR code on an advertisement and end up on a page specifically designed to convert them. This is something that we are going through creating right […]

3 Marketing Lessons Netflix Has Taught Us

November 11, 2014

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Over the past few years, Netflix has revolutionized how people think about television and movies. As people have become increasingly disenchanted with cable options and the price of TV, Netflix has risen to become a major entertainment provider. Recently, the service has even begun producing movies and shows of its own. Whether you subscribe to […]

Never Underestimate the Importance of Customer Satisfaction

November 7, 2014

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Customer satisfaction is essential to any company’s growth. When you meet or exceed a customer’s expectations, they can do wondrous things for your reputation and even give you free advertising by recommending you to others. However, if you fail to meet their expectations, you’ll likely never see them again. In fact, they might even complain […]

Improve Your Integrated Marketing Campaign in 3 Easy Steps

November 4, 2014

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Integrated marketing campaigns give companies the chance to reach their potential customers on a number of different platforms. A well-orchestrated campaign branches out across several platforms to reach the target audience wherever they might be found. Not all integrated marketing campaigns are created equally, however. Here are three steps you can take to start maximizing […]