Browsing All Posts published on »February, 2016«

Endurance Can Make All the Difference

February 26, 2016

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Entrepreneur and author Matthew Paulson has characterized entrepreneurship as an endurance sport. It is true that sometimes if you see you are on the wrong track, the best course of action is to abandon the original plan and start in a new direction. However more times than not, just sticking with it can often make […]

The Power of You: Keeping Things Personal in Business

February 23, 2016

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In the world of business, one of the most powerful assets that you have is the deep, emotional, and very real connection that you’re capable of making with the people around you. It doesn’t matter if you’re talking to a prospect or a client or a superior or someone in between, and it certainly makes […]

From Puce to Cerulean – What Your Brand Colors Say to Your Customers

February 12, 2016

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Do you ever wonder why so many fast food restaurants use red in their logos? Or why so many hospitals and healthcare organizations use the color blue in their logos? This phenomenon is hardly random. Psychologists have spent years studying colors’ effect on human behavior, and you can be sure that the results are worth […]

Brand Awareness: Becoming Another Kleenex

February 10, 2016

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In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the […]

Remaining Competitive in Business by Attracting Top Talent to Your Organization

February 8, 2016

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Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top tier talent to your business, you affect the entire enterprise from the […]

The Importance of Making Sure That Your Employees Actually Like Each Other

February 5, 2016

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Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It’s a collection of people all working together to form a cohesive whole, helping the business as an entity move forward into the future and accomplish the goals that it has […]