Browsing All Posts published on »December, 2015«

Rule-Breaker or Not: Which Type of Leader are You?

December 29, 2015


“Following all the rules leaves a completed checklist. Following your heart achieves a completed you.” This quote by author Ray A. Davis may be a bit of an oversimplification, but it carries some significance, too. Some people are attracted to breaking rules and live their lives accordingly. They are typically acknowledged as either highly successful […]

Bridge the Gap to a Successful Resolution

December 22, 2015


In its simplest context, a bridge is a solution for getting from point A to point B. The best bridge is one that accomplishes that task with the least amount of difficulty. But bridges, even the metaphorical symbolic ones, come in all shapes and sizes. In northern India, the roots of the banyan fig tree […]

Avoid These Common Print Marketing Mistakes

December 18, 2015


We tend to talk a great deal about all of the things that you should do in your print marketing campaign for maximum effectiveness. You always want to make sure that your message is clear and concise, for example, and make sure that your pages are designed in a way where you can naturally control […]

Daring to be Innovative

December 15, 2015


Ideas that turn the conversation on its head producing an altered perception are clearly among the most interesting. Nobel Prize winning playwright George Bernard Shaw perhaps related this concept best when he said, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all […]

Buyer Personas: What They Are, Why You Need Them, and What Should You Do About It

December 11, 2015


In marketing, one of the most important terms that you need to keep in mind at all times is “focus.” In order to run a successfully executed campaign, you need to remove as much of the superfluous noise from your materials as possible and boil it down to the core essentials. You can’t appeal to […]

Resilience: Withstand the Hardship

December 8, 2015


One of the more important characteristics of a successful business is resilience. Without resilience, a business that suffers any setback is far more vulnerable to hardship or even complete collapse. In fact, failures frequently precede success in many people’s efforts in business or otherwise. Just look at some of these examples. Walt Disney was fired […]

Inspiration from Acts of Courage

December 4, 2015


As American actor and social icon John Wayne said, “Courage is being scared to death …and saddling up anyway.” Observed acts of courage are nourishing to the spirit and inspiring to all of us. In business, this is just as true and important as it is anywhere else. Three company leaders who went above and […]