Browsing All Posts published on »April, 2018«

Here’s Why Visual Communication Works

April 24, 2018

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According to a recent study, the average person gets distracted in just eight seconds – although, for some people, just 2.8 seconds is enough. When you operate predominantly in the print-based marketing world, you’ve already got something of an advantage over most people: print is something tangible. It exists in the real world. People can […]

Five Ways to Provide Mind-Blowing Customer Service

April 20, 2018

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Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an opportunity to provide mind-blowing customer service that people simply must share with their friends. Creating true advocates for your business should be your goal, […]

Why Establishing Your Brand as an Authority is a Top Goal

April 17, 2018

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With every piece of marketing collateral you create, you’re essentially trying to accomplish two key goals. Yes, you’re always trying to inform members of your audience about the products or services that you offer – or the ones that you’re about to launch. But at the same time, you need to do something much more […]

The Magic of Dialogue

April 13, 2018

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Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening. Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online […]

7 Reasons Why Data is Important for Your Business

April 6, 2018

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In 1854, the idea of clean sanitation in London was generally non-existent in the urban setting. There was no such thing as running water; average people had to get their water supply daily from a local street hand pump. As a result, pests and disease spread quickly, which was the case with a cholera outbreak […]

A Single Red Feather

April 4, 2018

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It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of […]

How One Clothing Brand Is Making Headlines with an Unusual Niche

April 2, 2018

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It can be hard for a decades-old company to continue to innovate in exciting ways. Tommy Hilfiger, founded in 1985, has made their reputation through dedication to an “American cool” classic style. The clothing line faltered in the early 2000s as their once-trendy red/white/blue palette and reliance on stripes and bold geometrics fell out of […]