Browsing All Posts published on »October, 2015«

Individuality: Use Your Voice to Emphasize What Makes You Special in a Crowded Marketplace

October 30, 2015


When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe “voice” in marketing in many ways – from the word choices that you use to the feeling that you’re trying to unlock in your target audience. […]

Tips for Mastering Multi-Channel Communications in Your Campaigns

October 28, 2015


You can essentially boil down the goal of any marketing campaign to one impossibly simple core concept: you’re trying to connect to your target audience and communicate a message in the most natural and organic way possible. In today’s modern environment, marketers tend to fall into two distinct camps: those who are sticking to the […]

Expressions of Appreciation

October 26, 2015


“Feeling grateful or appreciative of someone or something in your life actually attracts more of the things that you appreciate and value into your life.” – Dr. Christiane Northrup Have you ever felt under-appreciated? It is unfortunately a common condition in our culture. But, we can do something to combat its ubiquity. Like so many […]

Staying Relevant in a Social World Means Embracing All It Has to Offer

October 23, 2015


Despite the fact that we’re well into the 21st century at this point, there are many businesses that are truly afraid of addressing exactly what that entails for whatever reason. It is not uncommon to meet a marketer that is still relying on the tried-but-true techniques of yesteryear, while at the same time turning a […]

Learning True Humility

October 20, 2015


True humility comes from a rejection of its opposites (pridefulness and arrogance), along with nurturing of acceptance, listening instead of speaking, and focusing more on another person than on yourself. That meaning was expressed beautifully by the ancient philosopher Confucius, with: “Humility is the solid foundation of all virtues.” One of my favorite movies of […]

How Introverts Thrive in Quiet

October 16, 2015


When we picture successful people, we tend to lean toward the extroverts — those who speak up more, get noticed more, and interact with others more than their introverted peers. But introverts have much to offer beneath their quieter demeanor, and they are more than wallflowers. They are not necessarily even shy. Extroverts thrive on […]

The Value of Understanding Motivation in Marketing

October 13, 2015


Have you ever lost an entire afternoon diving into an incredible book? Despite the numerous decades that have passed since the publication of countless works of classic literature, people still manage to lose themselves in the words. They imagine themselves as a part of the plot– trying to understand the characters and their motivations. They […]