Browsing All Posts published on »January, 2015«

What Relay Teams Can Teach Us About Teamwork

January 29, 2015


Few people exemplify skill and teamwork better than a well-coached relay team. Whether at the Olympic Games or a high school track meet, the relays are often one of the most exciting events. Relay teams typically consist of four of the most highly skilled runners at a particular distance. But skill alone isn’t enough. The […]

Back to Basics: The ‘Why’ in Creating Valuable Content

January 27, 2015


When it comes to producing valuable content, countless marketing and business professionals will tell you that you ‘should,’ but not many delve into the ‘why.’ “You need content to bring customers to your website!” “You need content to keep up with the digital age!” “You need content because that’s what your customers seek!” These responses […]

What a Symphony Orchestra Can Teach Us About Harmony and Marketing

January 23, 2015


We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes. An […]

The Role of Gamification in Marketing

January 21, 2015


For many of us, increasing visitor engagement is an important goal for the new year. Marketing today revolves around building relationships with prospective customers. When a prospective client sees you as an authority, they’re far more likely to convert and buy from you. Improving visitor engagement on your website, through social media, and in person […]

5 Ways to Increase Visitor Engagement in 2015

January 19, 2015


As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and […]

Business Lessons from Willy Wonka

January 16, 2015


The story of Willy Wonka is a classic childhood favorite that people have loved for generations. From the books to the original movie version that was adapted in 1971 to its latest incarnation in 2005, the idea of this fantastic chocolate factory has entertained and delighted children of all ages. The story follows young Charlie […]

What Preschoolers Can Teach Us About Marketing

January 14, 2015


Anyone who’s ever spent time with preschoolers in a classroom knows just how amazingly active the place can get. Children at this age are immensely curious about the world around them and work to absorb every bit of information they can. In their learning process, they not only start to understand their own situations, but […]