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There are many ways to increase business through marketing with print. Although the world has experienced an unparalleled technological revolution, print media’s importance in reaching customers remains an uncontested force. According to Forbes, print marketing is more recognizable, memorable, and decipherable to consumers than its digital counterpart. As old as advertising itself, print media is […]
September 28, 2021
Your brand is often the key to growing and keeping your customer base. A recognizable, identifiable brand with a cohesive look and feel helps you get the attention of a potential customer and keeps the would-be one-time customer coming back for more. You want your brand to be instantly memorable, especially when it comes to […]
September 24, 2021
When Brendan Kane scheduled a Fox Business interview, he never planned to bag a presidential candidate. Kane, a social media influencer strategist, thought his Kennedy show interview was simply another media spot. Until he landed in the green room with Democratic presidential candidate John Delaney. Kane later admitted he didn’t even know who Delaney was […]
September 21, 2021
Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most of your business marketing. Keeping brand focus and consistency is key. If customers know what your brand stands for, they’ll […]
September 17, 2021
When facing a life or death decision, do you think the opinions of others would affect your behavior? Social proof is a powerful phenomenon. People constantly look to the opinions of others to help them live wisely and navigate uncertainty. The behavior and preferences of your peers can shape every choice you make – from […]
September 13, 2021
Want to build connections that bring benefits? You can do this everywhere you go by using people’s names. Career Coach Joyce Russel shared a story about a friend recovering from an injury. This man was staying in a rehab hospital and was not particularly happy with his care from the therapists and staff. Unsympathetic, his […]
September 10, 2021
Tension. There’s just nothing like it to prompt emotion in relationships, film, and art. Steven Spielberg demonstrated this masterfully in the classic 1993 film Jurassic Park. While young siblings Tim and Lex hide in an industrial kitchen, two raptors creep inside and begin prowling and sniffing the perimeter. As the children silently crawl on their […]
September 7, 2021
There is a great deal of time, effort, and energy placed into updating your print marketing materials. You need to cover all the relevant information in a very limited space. This means you need to fully optimize your messaging and make sure your materials attract attention. With all this thought going into ensuring packaging and […]
September 3, 2021
Online ads, digital promotions, and e-newsletters bombard recipients daily. Much of this information is being deleted or filtered out without ever being read. Because of this, printed newsletters are making a comeback, and more businesses are using them to keep their customers current with what is happening. Regardless of whether the company is already sending […]
August 31, 2021
Some are lucky enough to have natural organization skills; others have to work at managing their time in order to work quickly and efficiently. In general, organization will help manage your time, and it will also ease the stress of having deadlines. Having a clear-cut plan with driven direction will help conquer any and all […]
Avalon Printing & Graphics Blog 
October 1, 2021
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